Tuning in and hanging out: A preliminary study of college students’ use of podcasts for information, entertainment, and socializing

Abstract: Millions of listeners tune in to Internet-based audio-on-demand programming (commonly known as audio podcasts). College students represent a large and influential group of consumers but little is known about this primary audience''s podcast listening choices and related opinions. This rese...

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Detalles Bibliográficos
Publicado en:Social Science Journal Vol. 49; no. 2; pp. 183 - 191
Autor principal: Swanson, Douglas J.
Formato: Artículo
Publicado: Taylor & Francis Ltd Jun2012
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        10.1016/j.soscij.2011.08.011
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        atl: Tuning in and hanging out: A preliminary study of college students’ use of podcasts for information, entertainment, and socializing
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        au: Swanson, Douglas J.
        affil: Department of Communications, California State University-Fullerton, P.O. Box 6868, Fullerton, CA 92831, USA
      su:
        College students
        Socialization
        Consumers
        Internet users
        Podcasting
        Internet surveys
        Downloading
        Computer multitasking
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        subj:
          College students
          Socialization
          Consumers
          Internet users
          Internet Publishing and Broadcasting and Web Search Portals
          Podcasting
          Internet surveys
          Downloading
          Computer multitasking
      keyword:
        Audio on demand
        Podcasts
        Undergraduate research
        Uses and gratifications
        Audio on demand
        Podcasts
        Undergraduate research
        Uses and gratifications
      ab: Abstract: Millions of listeners tune in to Internet-based audio-on-demand programming (commonly known as audio podcasts). College students represent a large and influential group of consumers but little is known about this primary audience''s podcast listening choices and related opinions. This research was organized within the uses and gratifications perspective and involved an online survey of college students who identified as podcast listeners. Results showed most collegiate listeners spent no more than an hour a month listening to podcasts, and fewer than half reported listening to all the episodes they downloaded. Most listeners found podcasts fun and entertaining and said they enjoy sharing what they have heard with peers. Respondents reported clearly identified program genre preferences, and reported ‘multitasking’ in a variety of specific ways while listening. This research does not attempt to answer all questions about the college student podcast audience, but it is a starting point for further study into this important user group. Recommendations for future research are offered.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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