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An empirical investigation of end-users’ switching toward cloud computing: A two factor theory perspective

With the diffusion of cloud services, they are becoming an alternative to traditional information technology (IT). Despite the importance of cloud services, relatively few studies have been devoted to an empirical examination of the switching behavior from traditional IT to cloud services at the ind...

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Published in:Computers in Human Behavior Vol. 29; no. 1; pp. 160 - 171
Main Authors: Park, Sang Cheol, Ryoo, Sung Yul
Format: Article
Published: Elsevier B.V. Jan2013
Subjects:
Information technology
Purchasing
Attitude (Psychology)
Computers
Cloud computing
Software as a service
Web services
Cloud storage
End users (Information technology)
Computer users > Research
Intention
Wireless communications
Online Access:View this record in EBSCOhost