The Divergent Paths of British and American Publishing.
The article provides a comparison between British and American book publishing. The British approach is described as having a low overhead, limited advertising, efficient distribution, and a deep backlist, but depended heavily on price control and failed to generate a sufficiently rapid cash flow. D...
| Publicado en: | Sewanee Review Vol. 120; no. 4; pp. 503 - 514 |
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| Formato: | Artículo |
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University of the South
Fall2012
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article provides a comparison between British and American book publishing. The British approach is described as having a low overhead, limited advertising, efficient distribution, and a deep backlist, but depended heavily on price control and failed to generate a sufficiently rapid cash flow. During the Second World War, U.S. publishing prospered because of the American public's hunger for information and entertainment. |
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