The Divergent Paths of British and American Publishing.

The article provides a comparison between British and American book publishing. The British approach is described as having a low overhead, limited advertising, efficient distribution, and a deep backlist, but depended heavily on price control and failed to generate a sufficiently rapid cash flow. D...

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Publicado en:Sewanee Review Vol. 120; no. 4; pp. 503 - 514
Autor principal: West, III, James L. W.
Formato: Artículo
Publicado: University of the South Fall2012
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Publishing
        Cash flow
        Advertising
        United Kingdom
        United States
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          United Kingdom
          United States
          Publishing
          Cash flow
          Advertising
      ab: The article provides a comparison between British and American book publishing. The British approach is described as having a low overhead, limited advertising, efficient distribution, and a deep backlist, but depended heavily on price control and failed to generate a sufficiently rapid cash flow. During the Second World War, U.S. publishing prospered because of the American public's hunger for information and entertainment.
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