Reporting Factor Analyses in Mass Media Research: A Review of Methods.
The article presents a study on a review of methods of reporting factor analysis in mass media research. The study employs 26-item checklist, computer programs, and factor computations. Results revealed that factor analytic applications in mass communication research have been reported and if impres...
| Publicado en: | Journal of Broadcasting Vol. 21; no. 2; pp. 187 - 199 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Broadcast Education Association
Spring1977
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=84350567&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 84350567 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 0021938X QP8 jtl: Journal of Broadcasting issn: 0021938X maglogo: N pubinfo: dt: Spring1977 vid: 21 iid: 2 pid: 86 pub: Broadcast Education Association artinfo: ui: 84350567 10.1080/08838157709363828 ppf: 187 ppct: 12 formats: tig: atl: Reporting Factor Analyses in Mass Media Research: A Review of Methods. aug: au: SMITH, JAMES R. BLASHFIELD, ROGER K. affil: Assistant Professor of Speech at State University of New York at New Paltz Assistant Professor of Psychology at Pennsylvania State University su: Factor analysis Mass media research Computer software Lists Impression formation (Psychology) sug: subj: Factor analysis Mass media research Computer software Lists Impression formation (Psychology) ab: The article presents a study on a review of methods of reporting factor analysis in mass media research. The study employs 26-item checklist, computer programs, and factor computations. Results revealed that factor analytic applications in mass communication research have been reported and if impression is continued it can only have a negative effect on theory building in media research. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 1977 holdings: @attributes: islocal: N |
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