Reporting Factor Analyses in Mass Media Research: A Review of Methods.

The article presents a study on a review of methods of reporting factor analysis in mass media research. The study employs 26-item checklist, computer programs, and factor computations. Results revealed that factor analytic applications in mass communication research have been reported and if impres...

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Publicado en:	Journal of Broadcasting Vol. 21; no. 2; pp. 187 - 199
Autores principales:	SMITH, JAMES R., BLASHFIELD, ROGER K.
Formato:	Artículo
Publicado:	Broadcast Education Association Spring1977
Materias:	Factor analysis Mass media research Computer software Lists Impression formation (Psychology)
Acceso en línea:	Ver este registro en EBSCOhost