"The Gerbner Violence Profile" -- An Analysis of the CBS Report.

The article discusses the analysis of the Cultural Indicators Research Team on CBS report concerning the Gerbner violence profile. It explores the four main criticisms claimed by CBS including the deficiency of the Violent Index, the defectiveness of the Risk Ratio analysis, and the inadequateness o...

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Detalles Bibliográficos
Publicado en:	Journal of Broadcasting Vol. 21; no. 3; pp. 280 - 287
Formato:	Artículo
Publicado:	Broadcast Education Association Summer1977
Materias:	Gerbner, George CBS Television Network Gerbner's model (Communication) Violence in mass media Statistical errors Journalistic reporting
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article discusses the analysis of the Cultural Indicators Research Team on CBS report concerning the Gerbner violence profile. It explores the four main criticisms claimed by CBS including the deficiency of the Violent Index, the defectiveness of the Risk Ratio analysis, and the inadequateness of the single week's sample. It highlights the argument of CBS that the measurement by doctor George Gerbner of only one week of television can lead to statistical errors.