Cover Image
QR Code

"The Gerbner Violence Profile" -- An Analysis of the CBS Report.

The article discusses the analysis of the Cultural Indicators Research Team on CBS report concerning the Gerbner violence profile. It explores the four main criticisms claimed by CBS including the deficiency of the Violent Index, the defectiveness of the Risk Ratio analysis, and the inadequateness o...

Full description

Published in:Journal of Broadcasting Vol. 21; no. 3; pp. 280 - 287
Format: Article
Published: Broadcast Education Association Summer1977
Subjects:
Gerbner, George
CBS Television Network
Gerbner's model (Communication)
Violence in mass media
Statistical errors
Journalistic reporting
Online Access:View this record in EBSCOhost
Summary:The article discusses the analysis of the Cultural Indicators Research Team on CBS report concerning the Gerbner violence profile. It explores the four main criticisms claimed by CBS including the deficiency of the Violent Index, the defectiveness of the Risk Ratio analysis, and the inadequateness of the single week's sample. It highlights the argument of CBS that the measurement by doctor George Gerbner of only one week of television can lead to statistical errors.