Click Here, Book Now! Discursive Strategies of Tourism on the Web.
The World Tourism Organization has recently confirmed the tourism industry as one of the fastest growing sectors in international business markets. This rapid growth has resulted in an equally rapid transformation of the communication strategies employed by the tourism industry. The Internet has beg...
| Publicado en: | Textus Vol. 25; no. 1; pp. 137 - 157 |
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| Formato: | Artículo |
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Carocci Editore
2012
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=84416793&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 84416793 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 18243967 1C1D jtl: Textus issn: 18243967 maglogo: N pubinfo: dt: 2012 vid: 25 iid: 1 pid: 23998 pub: Carocci Editore artinfo: ui: 84416793 ppf: 137 ppct: 20 formats: fmt: @attributes: type: P size: 10MB tig: atl: Click Here, Book Now! Discursive Strategies of Tourism on the Web. aug: au: Maci, Stefania M. su: Tourism World Tourism Organization Business communication Communication in management Corporate profits Discourse sug: subj: Tourism World Tourism Organization Business communication Communication in management Corporate profits Discourse ab: The World Tourism Organization has recently confirmed the tourism industry as one of the fastest growing sectors in international business markets. This rapid growth has resulted in an equally rapid transformation of the communication strategies employed by the tourism industry. The Internet has begun to be regarded as a dynamic source of information for both tourists and operators. This paper aims to discuss the strategies exploited by the tourist industry to structure web-texts where their main feature seems to be the careful selection and presentation of information designed to attract attention by paradoxically disturbing any process of predictable reading on the screen in a conventional way. The resulting multi- and hyper-modal peculiarities of tourism texts are clearly the consequence of a changing society where the dynamic interrelations between profit, new forms of (web)communication and the presence of emerging professional figures, as well as audiences, has profoundly influenced tourism discourse. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Textus is the property of Carocci Editore and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Textus holder: Carocci Editore dt: @attributes: year: 2012 holdings: @attributes: islocal: N |
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