Radio advertising and entrepreneurial conjunctions in Benin: producers, styles and technologies.
This article explores the increasing importance of advertising in African electronic media, exemplified by radio commercials in the Republic of Benin. It will analyse the various types and formats, contents, and main actors involved in the making of these promotional audio productions (in a wide sen...
| Publicado en: | Journal of African Cultural Studies Vol. 25; no. 1; pp. 42 - 57 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Mar2013
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| Acceso en línea: | Ver este registro en EBSCOhost |