Radio advertising and entrepreneurial conjunctions in Benin: producers, styles and technologies.
This article explores the increasing importance of advertising in African electronic media, exemplified by radio commercials in the Republic of Benin. It will analyse the various types and formats, contents, and main actors involved in the making of these promotional audio productions (in a wide sen...
| Publicado en: | Journal of African Cultural Studies Vol. 25; no. 1; pp. 42 - 57 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Mar2013
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=86277438&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 86277438 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 13696815 36D jtl: Journal of African Cultural Studies issn: 13696815 maglogo: N pubinfo: dt: Mar2013 vid: 25 iid: 1 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 86277438 10.1080/13696815.2013.749779 ppf: 42 ppct: 15 formats: fmt: – @attributes: type: T db: hlh ui: 86277438 – @attributes: type: P db: hlh ui: 86277438 tig: atl: Radio advertising and entrepreneurial conjunctions in Benin: producers, styles and technologies. aug: au: Grätz, Tilo affil: Institute of Social Anthropology, Free University, Berlin, Germany su: Benin Digital media Radio advertising Entrepreneurship Radio producers & directors Announcements sug: subj: Digital media Benin Independent Artists, Writers, and Performers Internet Publishing and Broadcasting and Web Search Portals Radio advertising Entrepreneurship Radio producers & directors Announcements keyword: economies of attention healers media radio commercials economies of attention healers media radio commercials ab: This article explores the increasing importance of advertising in African electronic media, exemplified by radio commercials in the Republic of Benin. It will analyse the various types and formats, contents, and main actors involved in the making of these promotional audio productions (in a wide sense), as well as their relevance to the daily programme schedules and budgets of the respective radio stations. Furthermore, it will address the modes of production of these announcements, which involve a growing diversity of sources, formats, and performative styles (including oratory genres such as praising and self-praising), and finally refer to conflicts between the state and advertisers over publicity and authority, exemplified by a recent case of advertising for healers. The contribution2 analyses audio-related media and thus adds important empirical insights to the large literature on visual means of advertisement in Africa. I argue that these genres should be seen both as local transcriptions of globally circulating ideas, and as local imageries of a better life, as well as competing media goods in changing economies of attention. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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