Fashion Myths : A Cultural Critique
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and d...
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| Format: | Book |
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2013
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| Online Access: | View this record in EBSCOhost |