Fashion Myths : A Cultural Critique
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and d...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Publicado: |
transcript
2013
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=863355&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 863355 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Fashion Myths : A Cultural Critique aug: au: Roman Meinhold sertl: Cultural and Media Studies isbn: 9783837624373 9783839424377 imageinfo: pubinfo: dt: @attributes: year: 2013 month: 01 day: 01 dtAvail: @attributes: year: 2015 month: 08 day: 01 pub: transcript pubContract: Transcript Verlag place: Bielefeld price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: dewey: @attributes: class: 391.001 item: 391 .001 lc: @attributes: class: GT521 .M45 2013 item: GT 521 .M45 2013 artinfo: ui: 863355 903507787 formats: fmt: @attributes: type: EB doid: NL$863355$PDF caption: PDF download: Y tig: atl: Fashion Myths : A Cultural Critique ptl: Fashion Myths aug: au: Roman Meinhold su: Fashion--Sociological aspects Fashion--Philosophy sug: subj: DESIGN / Textile & Costume SOCIAL SCIENCE / Customs & Traditions SOCIAL SCIENCE / Media Studies Fashion--Sociological aspects Fashion--Philosophy ab: Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
|---|