A TEST OF THE BEHAVIORAL PERSPECTIVE MODEL IN THE CONTEXT OF AN E-MAIL MARKETING EXPERIMENT.

An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B...

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Publicado en:	Psychological Record Vol. 63; no. 2; pp. 295 - 308
Autores principales:	Sigurdsson, Valdimar, Menon, R. G. Vishnu, Sigurdarson, Johannes Pall, Kristjansson, Jon Skafti, Foxall, Gordon R.
Formato:	Artículo
Publicado:	Springer Nature Spring2013
Materias:	Consumer preferences Email systems Consumer behavior Consumer attitudes Marketing Children's books
Acceso en línea:	Ver este registro en EBSCOhost