Strategies for Tomorrow's 'Winners- Take-Some' Digital Goods Markets.

The article examines how the digital goods market has moved away from a "winner-takes-all" market, in which a single product sets a standard over its competitors, towards a "winners-take-some" model that supports multiple different standards. According to the authors, this is possible due to the ine...

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Publicado en:Communications of the ACM Vol. 56; no. 5; pp. 76 - 83
Autores principales: KEMERER, CHRIS F., ZHECHAO LIU, CHARLES, SMITH, MICHAEL D.
Formato: Artículo
Publicado: Association for Computing Machinery May2013
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Strategies for Tomorrow's 'Winners- Take-Some' Digital Goods Markets.
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          KEMERER, CHRIS F.
          ZHECHAO LIU, CHARLES
          SMITH, MICHAEL D.
        affil:
          Professor, Information Systems, University of Pittsburgh, Pittsburgh, PA.
          Adjunct Professor, School of Computer Science, Carnegie Mellon University, Pittsburgh, PA.
          Assistant Professor, Information Systems, University of Texas at San Antonio, San Antonio, TX.
          Professor, Information Technology and Marketing, Carnegie Mellon University¿s Heinz College, Pittsburgh, PA.
          Co-Director, Initiative for Digital Entertainment Analytics, Carnegie Mellon University's Heinz College, Pittsburgh, PA.
      su:
        Digital technology
        Software compatibility
        Technology standards
        Economic competition
        Data compression standards
        File conversion (Computer science)
      sug:
        subj:
          Digital technology
          Software compatibility
          Technology standards
          Economic competition
          Data compression standards
          File conversion (Computer science)
      ab: The article examines how the digital goods market has moved away from a "winner-takes-all" market, in which a single product sets a standard over its competitors, towards a "winners-take-some" model that supports multiple different standards. According to the authors, this is possible due to the inexpensive and effective conversion from one format to another being more possible in digital standards. Noted examples include the use of multiple formats to display images, save audio file formats, and provide file compression.
      pubtype: Periodical
      doctype: Article
      src: R
    language: English
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