Strategies for Tomorrow's 'Winners- Take-Some' Digital Goods Markets.

The article examines how the digital goods market has moved away from a "winner-takes-all" market, in which a single product sets a standard over its competitors, towards a "winners-take-some" model that supports multiple different standards. According to the authors, this is possible due to the ine...

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Detalles Bibliográficos
Publicado en:Communications of the ACM Vol. 56; no. 5; pp. 76 - 83
Autores principales: KEMERER, CHRIS F., ZHECHAO LIU, CHARLES, SMITH, MICHAEL D.
Formato: Artículo
Publicado: Association for Computing Machinery May2013
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Acceso en línea:Ver este registro en EBSCOhost