No hiding place.

The article reports that researchers at IBM's Almaden Research Center in San Jose, California, claim that marketers should use deep psychological profiles of consumers, including their personalities, values and needs, in designing marketing strategies. Data revealed that conventional direct marketin...

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Detalles Bibliográficos
Publicado en:	Economist Vol. 407; no. 8837; pp. 80 - 81
Formato:	Artículo
Publicado:	Economist Newspaper Limited 5/25/2013
Materias:	Twitter (Web resource) Social media research Marketing research software Computer software research Research on Internet users
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article reports that researchers at IBM's Almaden Research Center in San Jose, California, claim that marketers should use deep psychological profiles of consumers, including their personalities, values and needs, in designing marketing strategies. Data revealed that conventional direct marketing approaches have very low rates of success. Researchers say they can build psychological profiles using software to analyse Tweeter posts of consumers.