No hiding place.
The article reports that researchers at IBM's Almaden Research Center in San Jose, California, claim that marketers should use deep psychological profiles of consumers, including their personalities, values and needs, in designing marketing strategies. Data revealed that conventional direct marketin...
| Publicado en: | Economist Vol. 407; no. 8837; pp. 80 - 81 |
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| Formato: | Artículo |
| Publicado: |
Economist Newspaper Limited
5/25/2013
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=87774924&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 87774924 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00130613 ECO jtl: Economist issn: 00130613 maglogo: N pubinfo: dt: 5/25/2013 vid: 407 iid: 8837 pid: 161 pub: Economist Newspaper Limited artinfo: ui: 87774924 ppf: 80 ppct: 1 formats: tig: atl: No hiding place. aug: su: Twitter (Web resource) Social media research Marketing research software Computer software research Research on Internet users sug: subj: Social media research Computer and Computer Peripheral Equipment and Software Merchant Wholesalers Software publishers (except video game publishers) Computer, computer peripheral and pre-packaged software merchant wholesalers Computer and software stores Marketing Research and Public Opinion Polling Marketing research software Computer software research Research on Internet users Twitter (Web resource) ab: The article reports that researchers at IBM's Almaden Research Center in San Jose, California, claim that marketers should use deep psychological profiles of consumers, including their personalities, values and needs, in designing marketing strategies. Data revealed that conventional direct marketing approaches have very low rates of success. Researchers say they can build psychological profiles using software to analyse Tweeter posts of consumers. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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