The impact of advertising regulation on industry: the cigarette advertising ban of 1971.
This article studies the impact of the 1971 TV/radio advertising ban on the cigarette industry. Data indicate that industry advertising spending decreased sharply immediately following the ban but recovered and actually exceeded the preban level within five years. A dynamic oligopoly model of advert...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 44; no. 2; pp. 215 - 249 |
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| Formato: | Artículo |
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Wiley-Blackwell
Summer2013
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=88235800&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 88235800 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Summer2013 vid: 44 iid: 2 pid: 480 pub: Wiley-Blackwell artinfo: ui: 88235800 10.1111/1756-2171.12018 ppf: 215 ppct: 34 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.8MB tig: atl: The impact of advertising regulation on industry: the cigarette advertising ban of 1971. aug: au: Qi, Shi affil: Florida State University su: Cigarette industry Banner advertisements Cigarette advertising Equilibrium Advertising rates sug: subj: Tobacco product manufacturing All other miscellaneous store retailers (except beer and wine-making supplies stores) Tobacco Stores Tobacco Manufacturing Tobacco and Tobacco Product Merchant Wholesalers Cigarette and tobacco product merchant wholesalers Outdoor Advertising Cigarette industry Banner advertisements Cigarette advertising Equilibrium Advertising rates ab: This article studies the impact of the 1971 TV/radio advertising ban on the cigarette industry. Data indicate that industry advertising spending decreased sharply immediately following the ban but recovered and actually exceeded the preban level within five years. A dynamic oligopoly model of advertising is developed to incorporate two potential explanations. The estimated model fully accounts for the puzzling trend, with 74% of the postban advertising spending increase explained by industry dynamics, and 26% explained by learning. Furthermore, this article uses the new concept of nonstationary oblivious equilibrium to handle intractable state space and accelerate equilibrium computation. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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