The impact of advertising regulation on industry: the cigarette advertising ban of 1971.

This article studies the impact of the 1971 TV/radio advertising ban on the cigarette industry. Data indicate that industry advertising spending decreased sharply immediately following the ban but recovered and actually exceeded the preban level within five years. A dynamic oligopoly model of advert...

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Publicado en:	RAND Journal of Economics (Wiley-Blackwell) Vol. 44; no. 2; pp. 215 - 249
Autor principal:	Qi, Shi
Formato:	Artículo
Publicado:	Wiley-Blackwell Summer2013
Materias:	Cigarette industry Banner advertisements Cigarette advertising Equilibrium Advertising rates
Acceso en línea:	Ver este registro en EBSCOhost