Se busca mercado adolescente: internet y videojuegos, las nuevas estrategias de la industria tabacalera.

Exposure to tobacco advertisement is associated with smoking initiation among the youth, its elimination is a key objective to effectively curb the tobacco epidemic. Historically, the tobacco industry has pioneered the use of new communication technologies to keep and expand their market. Nowadays,...

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Bibliographic Details

Published in:	Salud Pública de México Vol. 54; no. 3; pp. 303 - 315
Main Authors:	Barrientos-Gutiérrez, Tonatiuh, Barrientos-Gutiérrez, Inti, Reynales-Shigematsu, Luz Myriam, Thrasher, James F., Lazcano-Ponce, Eduardo
Format:	Article
Published:	Instituto Nacional de Salud Publica may/jun2012
Subjects:	Cigarette advertising Smoking & psychology Tobacco use Teenagers Internet advertising Video games & children Tobacco advertising Video games & teenagers Psychology
Online Access:	View this record in EBSCOhost