Long-term norms and cognitive structures as shapers of television viewer activity.
Examines the relationships among viewers' family communication patterns, sex and pregnancy experience, music video viewing motivations, and viewers' cognitive processing of a music video about teenage pregnancy. Respondents were high school students, who watched a music video and filled out questio...
| Published in: | Journal of Broadcasting & Electronic Media Vol. 35; no. 3; pp. 319 - 335 |
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| Main Authors: | , |
| Format: | Article |
| Published: |
Broadcast Education Association
Summer91
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| Online Access: | View this record in EBSCOhost |