Long-term norms and cognitive structures as shapers of television viewer activity.

Examines the relationships among viewers' family communication patterns, sex and pregnancy experience, music video viewing motivations, and viewers' cognitive processing of a music video about teenage pregnancy. Respondents were high school students, who watched a music video and filled out questio...

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Detalles Bibliográficos
Publicado en:Journal of Broadcasting & Electronic Media Vol. 35; no. 3; pp. 319 - 335
Autores principales: Thompson, M., Pingree, S.
Formato: Artículo
Publicado: Broadcast Education Association Summer91
Acceso en línea:Ver este registro en EBSCOhost