The sweet smell of success.
Reports on ways to make a book into a bestseller. Effect of false expectations on sales; Noncooperation of authors with publishers for the publicity campaign of the book; Publicity of the book through media; Impact of book reviews on sales; Importance of right packaging.
| Publicado en: | Bookseller no. 5033; pp. 30 - 33 |
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| Formato: | Artículo |
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Bookseller Media Ltd
7/5/2002
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| Acceso en línea: | Ver este registro en EBSCOhost |
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