The sweet smell of success.
Reports on ways to make a book into a bestseller. Effect of false expectations on sales; Noncooperation of authors with publishers for the publicity campaign of the book; Publicity of the book through media; Impact of book reviews on sales; Importance of right packaging.
| Published in: | Bookseller no. 5033; pp. 30 - 33 |
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| Format: | Article |
| Published: |
Bookseller Media Ltd
7/5/2002
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |