Publishers 'must harness e-marketing'.

Focuses on a report on online marketing opportunities available to publishers. Number of online buyers of books from web sites of publishers; Need for publishers to build close customer relations with readers; Response of customers to excessive e-mails from publishers.

Detalles Bibliográficos
Publicado en:	Bookseller no. 5041; p. 8
Formato:	Artículo
Publicado:	Bookseller Media Ltd 8/30/2002
Materias:	Internet marketing Publishing
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	Focuses on a report on online marketing opportunities available to publishers. Number of online buyers of books from web sites of publishers; Need for publishers to build close customer relations with readers; Response of customers to excessive e-mails from publishers.