Publishers 'must harness e-marketing'.
Focuses on a report on online marketing opportunities available to publishers. Number of online buyers of books from web sites of publishers; Need for publishers to build close customer relations with readers; Response of customers to excessive e-mails from publishers.
| Published in: | Bookseller no. 5041; p. 8 |
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| Format: | Article |
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Bookseller Media Ltd
8/30/2002
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| Online Access: | View this record in EBSCOhost |
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