Promoting energy conservation with implied norms and explicit messages.
The goal of this research was to test the role of contextually implied descriptive social norms in promoting energy conservation, and the norm–salience consequences of posted messages. In Experiment 1, the norm in a campus computer laboratory was manipulated (all unused computers/monitors turned on...
| Publicado en: | Social Influence Vol. 9; no. 1; pp. 69 - 83 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Jan2014
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=92038841&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 92038841 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15534510 1X2H jtl: Social Influence issn: 15534510 maglogo: N pubinfo: dt: Jan2014 vid: 9 iid: 1 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 92038841 10.1080/15534510.2013.778213 ppf: 69 ppct: 14 formats: tig: atl: Promoting energy conservation with implied norms and explicit messages. aug: au: Bator, Renée J. Tabanico, Jennifer J. Walton, Marsha L. Schultz, P. Wesley affil: Department of Psychology, State University of New York at Plattsburgh, NY, USA Action Research, Oceanside, CA, USA New York State Energy Research and Development Authority, Albany, NY, USA Department of Psychology, California State University, San Marcos, CA, USA su: Energy conservation Social norms Computation laboratories Scientific observation Computer monitors sug: subj: Energy conservation Social norms Research and Development in the Physical, Engineering, and Life Sciences (except Biotechnology) Research and development in the physical, engineering and life sciences Computer and peripheral equipment manufacturing Computer Terminal and Other Computer Peripheral Equipment Manufacturing Computation laboratories Scientific observation Computer monitors keyword: Behavior change Behavior change ab: The goal of this research was to test the role of contextually implied descriptive social norms in promoting energy conservation, and the norm–salience consequences of posted messages. In Experiment 1, the norm in a campus computer laboratory was manipulated (all unused computers/monitors turned on or off) as well as activation of the norm (small signs posted directing that machines/monitors be turned off before leaving, or no posted signs). Researchers observed and recorded the behavior of 308 participants. As hypothesized, results showed that students were significantly more likely to shut down their computers and monitors in the condition with all machines preset to be off and the small signs posted. A second experiment was conducted to provide a practical test of the norm-aligned condition. The results showed that computers and monitors were shut down significantly more often in the norm-aligned condition than in the control condition (no sign posted and all machines/monitors left on). The results are discussed in terms of the Focus Theory of Normative Conduct. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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