Promoting energy conservation with implied norms and explicit messages.

The goal of this research was to test the role of contextually implied descriptive social norms in promoting energy conservation, and the norm–salience consequences of posted messages. In Experiment 1, the norm in a campus computer laboratory was manipulated (all unused computers/monitors turned on...

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Detalles Bibliográficos

Publicado en:	Social Influence Vol. 9; no. 1; pp. 69 - 83
Autores principales:	Bator, Renée J., Tabanico, Jennifer J., Walton, Marsha L., Schultz, P. Wesley
Formato:	Artículo
Publicado:	Taylor & Francis Ltd Jan2014
Materias:	Energy conservation Email Social norms Computation laboratories Scientific observation Computer monitors
Acceso en línea:	Ver este registro en EBSCOhost