Jobs's lot.
This article presents information on the company Next Computer Inc. The company ought to be prospering. Its sultry black workstations are the only ones on the market with an object-oriented operating system. Next's software tends to make instant converts of even the most hardened skeptics. The firm'...
| Publicado en: | Economist Vol. 325; no. 7789; pp. 74 - 76 |
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| Formato: | Artículo |
| Publicado: |
Economist Newspaper Limited
12/12/1992
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | This article presents information on the company Next Computer Inc. The company ought to be prospering. Its sultry black workstations are the only ones on the market with an object-oriented operating system. Next's software tends to make instant converts of even the most hardened skeptics. The firm's biggest errors have been in marketing. Like Apple in its early years, Next concentrated much of its initial sales effort on universities. By 1990 it relied on higher-education customers fix half it's sales-just when that bit of the market was running out of cash. The firm changed back only when would-be corporate customers came hammering on its door. |
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