Jobs's lot.
This article presents information on the company Next Computer Inc. The company ought to be prospering. Its sultry black workstations are the only ones on the market with an object-oriented operating system. Next's software tends to make instant converts of even the most hardened skeptics. The firm'...
| Publicado en: | Economist Vol. 325; no. 7789; pp. 74 - 76 |
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| Formato: | Artículo |
| Publicado: |
Economist Newspaper Limited
12/12/1992
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=9212281659&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 9212281659 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00130613 ECO jtl: Economist issn: 00130613 maglogo: N pubinfo: dt: 12/12/1992 vid: 325 iid: 7789 pid: 161 pub: Economist Newspaper Limited artinfo: ui: 9212281659 ppf: 74 ppct: 2 formats: tig: atl: Jobs's lot. aug: su: NeXT Computer Inc. Computer operating systems Computer software Marketing Financial performance Higher education Consumers Sales forecasting sug: subj: NeXT Computer Inc. Computer operating systems Computer software Marketing Financial performance Higher education Consumers Sales forecasting ab: This article presents information on the company Next Computer Inc. The company ought to be prospering. Its sultry black workstations are the only ones on the market with an object-oriented operating system. Next's software tends to make instant converts of even the most hardened skeptics. The firm's biggest errors have been in marketing. Like Apple in its early years, Next concentrated much of its initial sales effort on universities. By 1990 it relied on higher-education customers fix half it's sales-just when that bit of the market was running out of cash. The firm changed back only when would-be corporate customers came hammering on its door. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 1992 holdings: @attributes: islocal: N |
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