Dr. Bronner's 'Magic Soaps' Religion: A Tikkun Olam Response to the Holocaust, the Atom Bomb, and the Cold War.
This essay explores the historical and cultural context in which the late Emanuel Bronner began marketing Dr. Bronner's Magic Soaps, a natural brand known for its unusual labels that promote an 'All-One-God-Faith' solution for saving 'spaceship Earth.' An amalgamation of Judaism and American plurali...
| Publicado en: | Journal of Religion & Popular Culture Vol. 25; no. 2; pp. 287 - 302 |
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| Formato: | Artículo |
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University of California Press
Summer2013
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=92865837&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 92865837 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 1703289X FYK jtl: Journal of Religion & Popular Culture issn: 1703289X maglogo: N pubinfo: dt: Summer2013 vid: 25 iid: 2 pid: 414 pub: University of California Press artinfo: ui: 92865837 10.3138/jrpc.25.2.287 ppf: 287 ppct: 15 formats: fmt: @attributes: type: P size: 2.1MB tig: atl: Dr. Bronner's 'Magic Soaps' Religion: A Tikkun Olam Response to the Holocaust, the Atom Bomb, and the Cold War. aug: au: Chapman, Roger su: Holocaust (Christian theology) Judaism Bronner, Emanuel Spaceship Earth (The English phrase) Soap Pluralism All-One-God-Faith Inc. sug: subj: Holocaust (Christian theology) Judaism Bronner, Emanuel Spaceship Earth (The English phrase) Soap Pluralism All-One-God-Faith Inc. keyword: Cold War Dr. Bronner Holocaust Magic Soaps Tikkun Olam ab: This essay explores the historical and cultural context in which the late Emanuel Bronner began marketing Dr. Bronner's Magic Soaps, a natural brand known for its unusual labels that promote an 'All-One-God-Faith' solution for saving 'spaceship Earth.' An amalgamation of Judaism and American pluralism, Dr. Bronner's plan for world peace was a response to the anxieties caused by the Holocaust, the advent of atomic weaponry, and the ongoing Cold War. Although Dr. Bronner was an escapee from an insane asylum and came to be regarded as a kook, it should be recognized that he conformed to the behaviour of a prophet or holy fool. His message corresponds with tikkun olam, the Jewish vision of 'repairing the world.' Dr. Bronner's natural soaps and the accompanying call for global harmony served as a purification ritual for the American counterculture youth of the 1960s and 1970s. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Religion & Popular Culture is the property of University of California Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Religion & Popular Culture holder: University of California Press dt: @attributes: year: 2013 holdings: @attributes: islocal: N |
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