A model of flops.
A firm surveys a large number of consumers, some of whom sincerely report their tastes and others of whom report strategically. It makes product decisions using the sample mean of survey responses. When firms and consumers agree on the fraction of sincere consumers, information loss is severe, and m...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 44; no. 4; pp. 585 - 610 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Wiley-Blackwell
Winter2013
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=94575695&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 94575695 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Winter2013 vid: 44 iid: 4 pid: 480 pub: Wiley-Blackwell artinfo: ui: 94575695 10.1111/1756-2171.12032 ppf: 585 ppct: 25 formats: fmt: – @attributes: type: T – @attributes: type: P size: 314KB tig: atl: A model of flops. aug: au: Hummel, Patrick Morgan, John Stocken, Phillip C. affil: Google Inc. University of California‐Berkeley Dartmouth College su: Consumers Decision making Corporate accounting Business losses Strategic planning Product failure sug: subj: Consumers Decision making Corporate accounting Business losses Strategic planning Product failure ab: A firm surveys a large number of consumers, some of whom sincerely report their tastes and others of whom report strategically. It makes product decisions using the sample mean of survey responses. When firms and consumers agree on the fraction of sincere consumers, information loss is severe, and many products are flops as they poorly match consumer tastes. When beliefs differ, however, equilibrium is in linear strategies, and information aggregates. Despite this, flops still arise. A firm, however, can solve the flops problem by limiting the effect of strategic consumers. Binary surveys offer one such solution. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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