A model of flops.

A firm surveys a large number of consumers, some of whom sincerely report their tastes and others of whom report strategically. It makes product decisions using the sample mean of survey responses. When firms and consumers agree on the fraction of sincere consumers, information loss is severe, and m...

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Detalles Bibliográficos

Publicado en:	RAND Journal of Economics (Wiley-Blackwell) Vol. 44; no. 4; pp. 585 - 610
Autores principales:	Hummel, Patrick, Morgan, John, Stocken, Phillip C.
Formato:	Artículo
Publicado:	Wiley-Blackwell Winter2013
Materias:	Consumers Decision making Corporate accounting Business losses Strategic planning Product failure
Acceso en línea:	Ver este registro en EBSCOhost