Semiotic technology and practice: a multimodal social semiotic approach to PowerPoint.

The ubiquitous software PowerPoint has significant influence on evaluations of professional and academic success, and has attracted considerable attention from both social commentators and researchers in various fields. Existing research on PowerPoint considers the software, slideshows created with...

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Bibliographic Details

Published in:	Text & Talk Vol. 34; no. 3; pp. 349 - 376
Main Authors:	Zhao, Sumin, Djonov, Emilia, van Leeuwen, Theo
Format:	Article
Published:	De Gruyter 2014
Subjects:	Social semiotics Microsoft PowerPoint (Computer software) Computer software Ubiquitous computing Multimodal user interfaces
Online Access:	View this record in EBSCOhost