A comic author's marketing techniques.
Details the author's efforts to supplement a marketing campaign developed by the Iowa State University for his comic book titled `The Gypsy Scholar.' Desire to get the attention of those who have not bought the book; Idea about mass producing a baseball-type cap with a flyer; Contents of a personal...
| Publicado en: | Book Research Quarterly Vol. 6; no. 2; pp. 37 - 44 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Springer Nature
Summer90
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Details the author's efforts to supplement a marketing campaign developed by the Iowa State University for his comic book titled `The Gypsy Scholar.' Desire to get the attention of those who have not bought the book; Idea about mass producing a baseball-type cap with a flyer; Contents of a personal form letter addressed to librarians. |
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