A comic author's marketing techniques.
Details the author's efforts to supplement a marketing campaign developed by the Iowa State University for his comic book titled `The Gypsy Scholar.' Desire to get the attention of those who have not bought the book; Idea about mass producing a baseball-type cap with a flyer; Contents of a personal...
| Published in: | Book Research Quarterly Vol. 6; no. 2; pp. 37 - 44 |
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| Format: | Article |
| Published: |
Springer Nature
Summer90
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |