| Sumario: | Focuses on the respective business strategies of Sun Microsystems Inc. and Microsoft Corp. for surviving the threat of free operating system software. Comparison of Sun Microsystems'"Linux" and Microsoft's "Windows"; Concern of Jonathan Schwartz, chief business development officer of Sun Microsystems, towards the rivalry among these two companies concerning their free software; Loss of market share by Sun to makers of Intel-based servers, mainly Dell Computer Corp.; Evaluation of Schwartz's customer-oriented marketing strategies against Microsoft's aggressive marketing; Discount offered by Microsoft on the sale of Windows; Argument that the software industry will not be taken over by free programs.
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