The ponytail versus the penguin.
Focuses on the respective business strategies of Sun Microsystems Inc. and Microsoft Corp. for surviving the threat of free operating system software. Comparison of Sun Microsystems'"Linux" and Microsoft's "Windows"; Concern of Jonathan Schwartz, chief business development officer of Sun Microsystem...
| Publicado en: | Economist Vol. 367; no. 8325; pp. 68 - 69 |
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| Formato: | Artículo |
| Publicado: |
Economist Newspaper Limited
5/24/2003
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=9877204&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 9877204 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00130613 ECO jtl: Economist issn: 00130613 maglogo: N pubinfo: dt: 5/24/2003 vid: 367 iid: 8325 pid: 161 pub: Economist Newspaper Limited artinfo: ui: 9877204 ppf: 68 ppct: 1 formats: tig: atl: The ponytail versus the penguin. aug: su: Sun Microsystems Inc. McNealy, Scott, 1954- Computer software industry Strategic planning Microsoft Corp. Competition Computer software Windows (Graphical user interfaces) Computer operating systems sug: subj: Sun Microsystems Inc. McNealy, Scott, 1954- Computer software industry Strategic planning Microsoft Corp. Competition Computer software Windows (Graphical user interfaces) Computer operating systems ab: Focuses on the respective business strategies of Sun Microsystems Inc. and Microsoft Corp. for surviving the threat of free operating system software. Comparison of Sun Microsystems'"Linux" and Microsoft's "Windows"; Concern of Jonathan Schwartz, chief business development officer of Sun Microsystems, towards the rivalry among these two companies concerning their free software; Loss of market share by Sun to makers of Intel-based servers, mainly Dell Computer Corp.; Evaluation of Schwartz's customer-oriented marketing strategies against Microsoft's aggressive marketing; Discount offered by Microsoft on the sale of Windows; Argument that the software industry will not be taken over by free programs. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2003 holdings: @attributes: islocal: N |
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