Factors affecting application developers’ loyalty to mobile platforms.
Mobile platform providers, including Apple and Google, have grown quickly to become central players in the mobile ecosystem. They now act as gatekeepers of information among multiple niche players in the mobile ecosystem. Many players from different industry sectors have tried to build their ecosyst...
| Publicado en: | Computers in Human Behavior Vol. 40; pp. 78 - 86 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Elsevier B.V.
Nov2014
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=98808645&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 98808645 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07475632 JC4 jtl: Computers in Human Behavior issn: 07475632 maglogo: N pubinfo: dt: Nov2014 vid: 40 pid: 2410 pub: Elsevier B.V. artinfo: ui: 98808645 10.1016/j.chb.2014.08.001 ppf: 78 ppct: 8 formats: tig: atl: Factors affecting application developers’ loyalty to mobile platforms. aug: au: Ryu, Min Ho Kim, Junghwan Kim, Seongcheol affil: Quello Center for Telecommunication Management & Law, Michigan State University, USA School of Media and Communication, Korea University, South Korea su: South Korea Psychology World Wide Web Application software Wireless communications Theory sug: subj: Psychology World Wide Web South Korea Software Publishers Custom Computer Programming Services Software publishers (except video game publishers) Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing Wireless Telecommunications Carriers (except Satellite) Internet Publishing and Broadcasting and Web Search Portals Application software Wireless communications Theory keyword: Application developers Loyalty Mobile platform Mobile platform neutrality PLS Application developers Loyalty Mobile platform Mobile platform neutrality PLS ab: Mobile platform providers, including Apple and Google, have grown quickly to become central players in the mobile ecosystem. They now act as gatekeepers of information among multiple niche players in the mobile ecosystem. Many players from different industry sectors have tried to build their ecosystem centered on their own mobile platform, but only a few have succeeded so far. In the so called ‘ecosystem war’, one of the key issues for platform providers is how to retain a sustainable relationship with other niche players in the ecosystem. This paper investigates the factors influencing application developers’ loyalty to mobile platforms. To do this, this paper develops a model with key variables based on loyalty theory and adds variables that reflect the specific context of mobile platforms. The empirical analysis that was conducted in South Korea shows that satisfaction is a direct antecedent of application developers’ loyalty to a mobile platform. The results also show that the quality of a mobile platform’s software development kit (SDK) is one of the important determinants of application developers’ satisfaction with a particular mobile platform and also of the platform’s credibility. However, there is no significant relationship between the credibility and loyalty, which is not consistent with previous studies in different research settings. This provides us a clue to understand how the mobile platform market works and that mobile platform providers have less incentive to create a fair relationship with developers when they have a large customer base. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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