Factors affecting application developers’ loyalty to mobile platforms.

Mobile platform providers, including Apple and Google, have grown quickly to become central players in the mobile ecosystem. They now act as gatekeepers of information among multiple niche players in the mobile ecosystem. Many players from different industry sectors have tried to build their ecosyst...

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Detalles Bibliográficos
Publicado en:Computers in Human Behavior Vol. 40; pp. 78 - 86
Autores principales: Ryu, Min Ho, Kim, Junghwan, Kim, Seongcheol
Formato: Artículo
Publicado: Elsevier B.V. Nov2014
Materias:
Acceso en línea:Ver este registro en EBSCOhost