Keeping Online Reviews Honest.
The article discusses the efforts of computer scientists to ensure the authenticity of online reviews which are crucial to electronic-commerce and social media sites. Topics discussed include a BrightLocal study which showed that an increasing percentage of U.S. consumers read online reviews to dete...
| Publicado en: | Communications of the ACM Vol. 57; no. 11; pp. 20 - 24 |
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| Formato: | Artículo |
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Association for Computing Machinery
Nov2014
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article discusses the efforts of computer scientists to ensure the authenticity of online reviews which are crucial to electronic-commerce and social media sites. Topics discussed include a BrightLocal study which showed that an increasing percentage of U.S. consumers read online reviews to determine a good local business, the value of positive reviews, the impact of review fraud on both businesses and consumers, several ways for consumers to determine a fraudulent online review and computer algorithms to help detect fake reviews. |
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