Organics Online: Turning Problems into Selling Points.
This article describes the results of a visual and rhetorical analysis of images on food websites. The images are taken from the homepages of major North American food manufacturers and their organic subsidiaries, and are used to argue that organic food is often marketed in a way that aligns it with...
| Publicado en: | Theory in Action Vol. 7; no. 4; pp. 107 - 133 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Transformative Studies Institute
Oct2014
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | This article describes the results of a visual and rhetorical analysis of images on food websites. The images are taken from the homepages of major North American food manufacturers and their organic subsidiaries, and are used to argue that organic food is often marketed in a way that aligns it with common critiques of the food industry. This article further argues that this marketing presents consumption of organic products as aligned with food activist values, which is especially disconcerting given the consolidated nature of the organic food industry. |
|---|