Organics Online: Turning Problems into Selling Points.
This article describes the results of a visual and rhetorical analysis of images on food websites. The images are taken from the homepages of major North American food manufacturers and their organic subsidiaries, and are used to argue that organic food is often marketed in a way that aligns it with...
| Publicado en: | Theory in Action Vol. 7; no. 4; pp. 107 - 133 |
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| Formato: | Artículo |
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Transformative Studies Institute
Oct2014
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=99552191&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 99552191 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 19370229 5E57 jtl: Theory in Action issn: 19370229 maglogo: N pubinfo: dt: Oct2014 vid: 7 iid: 4 pid: 42229 pub: Transformative Studies Institute artinfo: ui: 99552191 10.3798/tia.1937-0237.14031 ppf: 107 ppct: 26 formats: fmt: @attributes: type: P size: 8.4MB tig: atl: Organics Online: Turning Problems into Selling Points. aug: au: Zebrowski, Matthew G. affil: Carnegie Mellon University su: Websites Activists Computer network resources Food Food industry -- Computer network resources Organic foods sug: subj: Websites Activists Computer network resources Internet Publishing and Broadcasting and Web Search Portals All Other Miscellaneous Food Manufacturing Perishable Prepared Food Manufacturing Food Food industry -- Computer network resources Organic foods keyword: Consumer Activism Epideictic Rhetoric Food Activism Food Marketing Organic Food Visual Rhetoric Consumer Activism Epideictic Rhetoric Food Activism Food Marketing Organic Food Visual Rhetoric ab: This article describes the results of a visual and rhetorical analysis of images on food websites. The images are taken from the homepages of major North American food manufacturers and their organic subsidiaries, and are used to argue that organic food is often marketed in a way that aligns it with common critiques of the food industry. This article further argues that this marketing presents consumption of organic products as aligned with food activist values, which is especially disconcerting given the consolidated nature of the organic food industry. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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