Dirección de la mercadotecnia : análisis, planeación, implementación y control /
| Main Author: | |
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| Format: | Libro |
| Language: | English |
| Published: |
México
Prentice Hall-Hispanoamericana
1998
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| Edition: | 7a.ed. |
| Subjects: | |
| Online Access: |
| Physical Description: | 843 p. |
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| ISBN: | 9688802859 |