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| 020 |
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|a 9781641051644
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| 035 |
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|a 31246
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| 040 |
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|a vLex
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| 090 |
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|c 11270
|d 11270
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| 100 |
1 |
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|a Stone, Michael Sanford
|
| 245 |
1 |
3 |
|a The Power of Licensing
|h [Recurso electrn̤ico] :
|b Harnessing Brand Equity /
|c Michael Sanford Stone
|
| 256 |
|
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|a Servicio en ln̕ea
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| 260 |
|
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|a Chicago:
|b American Bar Association,
|c 2018
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| 300 |
|
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|a 1 recurso electrn̤ico
|
| 500 |
|
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|a The Power of Licensing: Harnessing Brand Equity takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.
|
| 506 |
1 |
|
|a Disponible solo en los productos indicados
|d vLex Global
|d vLex Global (Academic Edition, excluding Law Schools)
|d vLex Global (Academic Edition, Law Schools)
|
| 650 |
0 |
4 |
|a Propiedad Intelectual
|z Estados Unidos
|
| 740 |
0 |
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|a vLex Libros (Servicio en ln̕ea)
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| 856 |
4 |
0 |
|u http://vlex.com/source/the-power-of-licensing-harnessing-brand-equity-31246
|z Acceso restringido
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| 942 |
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|c BOOK
|
