The Power of Licensing Harnessing Brand Equity /
| Autor principal: | |
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| Formato: | eBook |
| Lenguaje: | inglés |
| Publicado: |
Chicago:
American Bar Association,
2018
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| Materias: | |
| Acceso en línea: | Acceso restringido |
| Notas: | The Power of Licensing: Harnessing Brand Equity takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well. |
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| Descripción Física: | 1 recurso electrn̤ico |
| ISBN: | 9781641051644 |
| Acceso: | Disponible solo en los productos indicados |