The Power of Licensing Harnessing Brand Equity /
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| Format: | eBook |
| Language: | English |
| Published: |
Chicago:
American Bar Association,
2018
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| Subjects: | |
| Online Access: | Acceso restringido |
| Item Description: | The Power of Licensing: Harnessing Brand Equity takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well. |
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| Physical Description: | 1 recurso electrn̤ico |
| ISBN: | 9781641051644 |
| Access: | Disponible solo en los productos indicados |