Branding cultural : una teoría aplicada a las marcas y a la publicidad /

Bibliographic Details
Main Authors:	Fernández Gómez, Jorge David (Author), Rubio-Hernández, María del Mar (Author), Pineda Cachero, Antonio (Author)
Format:	Electronic eBook
Language:	Spanish
Published:	Barcelona : Editorial UOC, [2019]
Edition:	Primera edición en formato digital.
Series:	Manuales (Editorial UOC). Comunicación.
Subjects:	Corporate image. Branding (Marketing) Trademarks. Electronic books.
Online Access:	Digitalia Hispánica

Internet

Digitalia Hispánica