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|a 9788491804345
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|a DGITA
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|c DGITA
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|a HF5415.1255 ebook
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|a 658.827
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1 |
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|a Fernández Gómez, Jorge David,
|e author.
|
| 245 |
1 |
0 |
|a Branding cultural :
|b una teoría aplicada a las marcas y a la publicidad /
|c Jorge David Fernández Gómez, María del Mar Rubio-Hernández, Antonio Pineda.
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| 250 |
|
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|a Primera edición en formato digital.
|
| 264 |
|
1 |
|a Barcelona :
|b Editorial UOC,
|c [2019]
|
| 300 |
|
|
|a 1 online resource.
|
| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
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|b PDF
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|a Manuales (Comunicación)
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| 504 |
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|a Includes bibliographical references.
|
| 588 |
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|a Online resource; title from PDF title page (Digitalia, viewed September 10, 2021)
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| 650 |
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|a Corporate image.
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| 650 |
|
0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Trademarks.
|
| 655 |
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0 |
|a Electronic books.
|
| 700 |
1 |
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|a Rubio-Hernández, María del Mar,
|e author.
|
| 700 |
1 |
|
|a Pineda Cachero, Antonio,
|e author.
|
| 776 |
1 |
8 |
|i Print version:
|a Fernández Gómez, Jorge David.
|t Branding cultura.
|b Primera edición en lengua castellana.
|d Barcelona : Editorial UOC, [2019]
|z 9788491804338
|
| 791 |
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|a Digitalia (Firm),
|e distributor.
|
| 793 |
0 |
|
|g Digitalia eBook Collection:
|a Universitat Oberta de Catalunya
|
| 830 |
|
0 |
|a Manuales (Editorial UOC).
|p Comunicación.
|
| 856 |
4 |
0 |
|3 Digitalia Hispánica
|u https://www.digitaliapublishing.com/a/61739/
|
| 910 |
|
|
|a Premium collection: 2021
|
